기획 · 경영 · 마케팅 강의 리스트 408개 | 인프런

A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.

I'll teach you step-by-step how to easily learn real business email English that you can use right away at work!

This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills. Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course). In addition, many people in marketing, design, and business planning roles are also taking the course.

This is a class called "Introduction to User Research to Practical Application" prepared for those who aim to get a job in UX/UI design and those who work as planners/designers in the field but have never done user research. It will help you develop basic skills in user research, one-on-one in-depth interviews, and practical usability testing skills so that you can conduct UX/UI projects that fundamentally solve users' problems, and ultimately lead you to become a competitive UX/UI job applicant.

This is for those who want to introduce and use JIRA and Confluence in their team projects.

This is Korea's only Axure prototype intensive training course taught directly by Korea's first Axure certified trainer.

If you know that UT (usability testing) and user interviews are good, but don't know how to do them, gain confidence with this course!

This is a detailed lecture on how to use Mixpanel, which is hard to find in Korea. Learn about Mixpanel through this lecture and improve your data literacy skills!

Change your document writing style and your work life will change! Company life is a series of business writing. However, few people feel that they have talent for business writing. Business writing can be improved through skills rather than talent. Through the basic principles of business writing and practical document analysis in this course, you will be able to become a master of business writing.

Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.

MySQL for non-majors! This lecture quickly skims through essential concepts with brief explanations, then allows you to learn MySQL hands-on by "playing" with examples on the site.

If you want to get a taste of what real-world game planning is like, if you feel lost and don't know where to start when writing a plan for indie game production, if you're having trouble creating a plan portfolio for employment at a game company, or if you want to upgrade your current skills beyond your current level, I think this course will be helpful as a reference or reference material on the path to your goals.

In this lecture, we will look at service planning and design methodologies for planning services in the IT/tech field, as well as various soft skills that service planners must have. Finally, we will analyze the service using the example of an AI voice recognition service, a UX service introductory lecture for beginners.

If you follow the practical lectures and follow along with your own hands, you will soon be able to freely use the Facebook platform. Try implementing everything from the very beginning of Facebook to the most difficult development techniques.

This lecture covers how to analyze a company's external environment and internal capabilities, and how to develop a strategy based on the results. It comprehensively touches on various business analysis tools.

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

We conduct app log analysis using data from Google Analytics 4 and Firebase. It includes useful content for practical use, such as arrays, window functions, funnels, retention, Google Sheets, and more.

How can data be leveraged in side projects? Hear the stories of 'Geumim' and 'Skull' at this seminar!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

This lecture is a coordination lecture. Coordination is the process of establishing a concept strategy that applies requirements and creating a prototype plan before starting design development. This lecture is suitable for web planners preparing for PL.

This course teaches you the web planning process from A to Z, from RFP analysis, which is an essential competency for SI and next-generation project web planners, to linkage definition and integrated design, and then to test implementation and stabilization, step by step, and teaches you how to become a high-income web planning maestro by transitioning from a full-time employee to a freelancer.

After completing all the VODs, you will have a 'great landing page that you created yourself' as a result for your business.

This is a basic SQL analysis course that starts with defining the problem using the most commonly used e-commerce data in practice. We have also prepared a dashboard practice for practitioners who need visualization. BigQuery is close to standard SQL, so it can be applied sufficiently in other environments. The convenience of not needing installation is a bonus!

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

This lecture is for those who are aiming to become PM (Project Manager) and those who have become PMs without sufficient preparation. We will help students accurately understand the role and scope of work of PM, understand the entire IT project process, and then perform the performance skills for each process well based on vivid experiences in the IT field. In addition, we have prepared the lecture so that it can be applied immediately to actual work by providing samples of documents that PMs write or manage among IT outputs.