기획 · 경영 · 마케팅 강의 리스트 88개 | 인프런

This is a process in which seven experts carefully select 100 of the best business books of the past 20 years, as selected by Amazon, the New York Times, the Financial Times, the Economist, the Wall Street Journal, and the Harvard Business Review, and introduce them in book reviews that include not only the core content of the books, but also their subjective experiences and feelings.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

Data-driven growth hacking needed for PM, marketers, designers, operations managers, and sales positions. This one video will give you a complete understanding of the basics.

Completely different from existing leadership classes, you will learn everything about leadership that is essential in the field.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

This lecture covers what makes 'companies where money accumulates structurally' different, and delves into the essence and structure of business that entrepreneurs and investors must know. It dissects a company's money-making system, focusing on the three axes of profitability, growth, and sustainability, and is designed to foster practical analytical skills and investment acumen through real-world case studies. This is a practical lecture where planners, startup founders, CEOs, solo developers, and investors can systematically learn the strategic thinking essential for all.

The purpose and function of performance appraisal, from traditional appraisal methods to those frequently utilized in various companies recently, such as BSC, MBO, and OKR, including their principles, pros and cons, supplementary methods, and operational approaches, are presented with a focus on practical case studies.

Featuring a top expert who has been working as a professional interviewer for many years, it covers the interview process and procedures, as well as the essential qualities and communication skills interviewers need.

1on1 interviews are not just conversations, but a core communication tool that allows managers to build trust and open the way for growth through regular meetings with employees. This manual organizes various topics and techniques of 1on1 interviews into short and concise microlearning content to help managers easily learn and apply them in practice anytime, anywhere.

This is a Problem-Based Learning course that goes beyond how to use data analysis tools and solves real BQs by following stories based on business problems that are easily encountered in practice.

In the global era, now go beyond Korea and enter the global market! When a company enters an overseas market, the risk of failure is high as the market is large. Everything you need to know to establish a strategy to preempt the market and successfully take root!

Let's achieve talent management with creative thinking while keeping the principles! Let's find the direction that our companies should take in the field of human resource management, where organizational values and philosophy are more important than in any other field.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

This is a process in which seven experts carefully select 100 of the best business books of the past 20 years, as selected by Amazon, the New York Times, the Financial Times, the Economist, the Wall Street Journal, and the Harvard Business Review, and introduce them in book reviews that include not only the core content of the books, but also their subjective experiences and feelings.

This is a basic lecture and training for those who are new to product UL certification.

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

We will provide you with the knowledge necessary for the planning that the people above want. It is not a theory book, but rather comes from practical experience, and it is an opportunity to upgrade your planning skills as told by a current CTO.

How Top Sellers Sell! 14 Killer Strategies from Sales Masters Who Excel Even in a Downturn

Learn AI utilization methods and performance improvement strategies suitable for real work situations. (i.e., you won't learn things like automatic short-form video generation.) This is a practical course where you learn how to utilize AI not just as a simple tool, but as an extreme work efficiency tool. Utilizing various generative AI tools such as ChatGPT, Claude, Notion AI, and Google NotebookLM, You will master everything from AI prompt utilization to AI data analysis and AI business automation implementation, all at once. This class is optimized for planners, marketers, managers, entrepreneurs, and others who wish to learn work productivity and performance improvement strategies that can be immediately applied to practical work.